The government industry hosts numerous events throughout the year to showcase federal, state, or municipal government information. Due to the importance of government content, it is imperative that this information be presented in a format that is both clean and highly visible.
Rest assured that Godfrey Group has you covered, with custom trade show displays that meet your exact needs. You can achieve the ideal balance between aesthetics and informative content—all while complying with the restrictions of the exhibition hall. Whether you’re involved at the federal, state, or local government level, we can help you create an ideal exhibit booth that conveys your message.
Contact Godfrey Group by calling (800) 789-9394 to learn more about the process of designing a trade show display for your government company.
If you’re considering exhibiting at your first government trade show soon, be prepared for an amazing experience! Conventions, expos, and conferences are all great ways to share information, learn about industry topics that interest you, network with others, and gain new customers.
To ensure that you make the most of your upcoming event, make sure you’re prepared with an attractive, engaging, and information-rich exhibit booth. Godfrey Group has everything you need to market your government business successfully. As you go about designing signage, keep the following factors in mind.
The first goal is to create a display that encourages attendees to step closer. Custom trade show signage from Godfrey Group does just that with vibrant colors printed on high-quality materials that stand the test of time. UV-printed graphics remain beautiful for years, even when applied to outdoor tents and banners. Your display is incomplete without overhead elements that are visible from all angles above the crowded show floor. Put the underutilized space above your booth to good use with hanging signs and towers.
Due to the informative nature of the government industry, it’s easy to present just the facts. However, the goal is to interact with visitors to evoke more interest in your business. Providing samples, hosting demonstrations, and interacting with participants from a kiosk or pedestal can make your product both exciting and memorable.
You can also incorporate interactive elements with video kiosks and monitors, which is a great way to involve your audience.
Concise communication is the key to capturing the interest and trust of new prospects before they head to another booth. One of your best options for providing informative content is to stock literature stands with brochures that your prospects can take with them. This keeps your signage uncluttered with too much information, but it helps your government company stay front-of-mind when your prospects look back at the information they gathered at the event.
To avoid frustration and unnecessary trade show fees, it’s vital to research the exhibition hall where the government industry event will be held. There may be dimensional restrictions, ceiling rigging limitations, and electrical considerations for backlit displays. Ensure a memorable, professional-looking booth by reviewing all restrictions before placing an order.
After 50 years in the business, we have garnered the experience necessary to help our customers develop trade show displays for government industry events. We are proud to offer some of the highest-quality marketing products available anywhere. Rest assured that we’ll guide you through the process by defining your goals and expectations, providing free conceptual renderings, and following through with production and delivery.
Browse our product galleries to get inspiration for your own trade show display. Then, contact Godfrey Group by calling (800) 789-9394 to ask questions or begin customizing your government exhibit booth today.
